CHAMPION TIMELINE
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1910
The Champion name has been used by SAI since very early on in its existence, originally for just athletic and abdominal supports intended for over-the-counter sale. Later an assortment of lightweight elastic limb supports for milder medical conditions was added to the product mix.
1940's
Champion was a pioneer in product specific retail packaging directed toward the end-user. Shown here is an early example of a point-of-purchase floor display.
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1970's
In the 1970s Champion made strides by placing increased emphasis on new product development and refinement. Carton graphics were regularly updated and improved, and point-of-purchase vehicles included everything from simple counter assortments to extensive wall unit displays.
1980's
The use of neoprene and other newly developed materials – along with packaging that educated the consumer – helped identify Champion products as more than simple “drug store supports.”
![](https://cdn.shopify.com/s/files/1/0003/4943/8011/t/1/assets/gem20180528May051527518492championhistory4.jpg?3611313455461314560)
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2000's
In the new millenium, Champion was able to perfect its product line by offering perforated neoprene materials. Champion stepped out of its traditional look and modernized the brand with a new design look.
Today
Champion is one of SAI’s most dynamic brands, built on the best mix of over-the-counter supports and braces targeted to the needs of the everyday active consumer: younger and fitness-focused with a self-care orientation.
![](https://cdn.shopify.com/s/files/1/0003/4943/8011/t/1/assets/gem20180528May051527518521championhistory6.jpg?2173066373047740410)